Zach Nightingale, Joe Carter and Cate Cameron present the After P.A.R.T.Y. video.

The After P.A.R.T.Y. video aims to reinforce the impact of the existing P.A.R.T.Y. (Prevent Alcohol and Risk-related Trauma in Youth) Program – a dynamic, one-day, free, injury prevention initiative which, each year, reaches ~4500 Queensland high school students aged 15-18 promoting injury prevention through reality-based education. At the time of attendance and again four months later, students attending in-hospital P.A.R.T.Y. programs complete identical knowledge and behaviour questionnaires.

In 2022, Cameron et al demonstrated that while attendance initially improved student attitudes, there was significant decline in retention of key messages related to behaviour choices and risk-related decision-making four months later. These findings underscored the need for educational reinforcement and have been used to inform the creation of the After P.A.R.T.Y. video, designed to reinforce injury prevention messages and reduce road-related trauma, to be piloted this year. The video focuses on the ‘Fatal Five’ driving behaviours; speeding, driving under the influence (DUI), distracted driving, failing to wear a seatbelt, and driver fatigue. This exciting and innovative youth orientated injury prevention initiative has the potential for state, national, and international uptake with no geographical barriers to delivery as it could be sent to participating schools to be shown in school by teaching staff to students who attended the P.A.R.T.Y. Program.

The QUT School of Creative Practice After P.A.R.T.Y. creators and cast with the JTI After P.A.R.T.Y. project team.

This pilot initiative led by Professor Cate Cameron is a collaboration between JTI, RBWH Prevention of Alcohol and Risk Related Trauma in Youth (P.A.R.T.Y.) Program, Motor Accident Insurance Commission (MAIC) and Queensland University of Technology (QUT). The video has been developed with consumer expertise input from Mr Zach Nightingale, who knows first-hand what lifelong impact a single decision can make. “My inner voice was screaming at me not to ride a motorbike that day, but I did anyway because I thought nothing could ever happen to me.”  JTI would like to acknowledge and thank Zach for sharing his unique and invaluable perspective.